Dementia Friends Movement is the biggest ever initiative to change people’s perceptions of dementia. It aims to transform the way the world thinks, acts and talks about the condition.
The Dementia Friends program is a global movement started by the Alzheimer's Society of England and Wales. Over the years, this movement has grown to have over 17 million Dementia Friends around the world and more than 50 Dementia Friends Programs in over 45 countries. 

Dementia Friends are those who learn about the disease, challenge misconceptions, create awareness and help people with Dementia in their communities. Dementia Friends can identify those with Dementia in their circles and encourage them to seek medical advice. They spend time with persons with Dementia and advise families on the care needed. Dementia Friends can also help create support groups and get involved through volunteering, campaigning or wearing a badge to raise awareness.